GEDA Updates Strategic Plan
Wednesday, March 8, 2017
Posted by: Anna Chafin
Throughout last year, many of you, Georgia Economic Developers Association (GEDA) members, provided input into a new strategic plan. With formal approval at the February 6th GEDA board meeting, we now have the 2017-2021 GEDA Strategic Plan (the Plan), a living, breathing document that will guide our efforts over the next five-years.
The GEDA Vision and Mission Statements were tweaked and a set of Values were established. Our new Vision Statement is that GEDA is “The nation’s premier economic development association dedicated to driving Georgia’s prosperity.” The new Mission Statement is that GEDA will “Serve as the resource for networking, professional development and public policy for Georgia’s Economic Development community.” A new set of Values, reflective of our organization, include “Leadership | Relationships | Collaboration | Education | Integrity.”
We identified five Strategic Goals for our focus: Communications, Governance, Membership, Programs and Public Policy. Each of these topics were selected and objectives were decided on for each one with the help of GEDA Officers Board Members, Committee and Shared Interest Group (SIG) Chairs and partners. For the sake of brevity, I will list only the goals here and you can read further by clicking HERE.
Communications - We will increase the value of GEDA membership by making our communication channels more effective, efficient, and user-friendly.
Governance - By 2021, GEDA’s Board of Directors is representative of the diversity of GEDA’s membership.
Membership – GEDA will increase county representation to 90% by 2021.
Programs – GEDA will provide quality, relevant programming that meets the needs of its members in an environment that maximizes member engagement and understanding.
Public Policy - GEDA will influence public policy through proactive education.
This Plan is not only for the board and committee/sig chairs, but for the entire membership. It is intended to guide the board and committees in our action plans each year, but it is so much more. Please take a look and find an area that interests you and “jump in.” If you have questions about how to get involved, contact our President, Kevin, or me, and we’ll provide counsel.
We could not have done this project without the able assistance of Jennifer Nelson, Public Service Assistant, and Stacy Jones, Associate Director, at The University of Georgia Carl Vinson Institute of Government (CVIOG). They provided feedback and facilitation services, and we are very grateful for their direction and support. When you see them, please thank them on our behalf. I would also like to thank Greg Wright, last year’s Chair, the GEDA Board Members, Committee & SIG Chairs and selected key partners for their time and effort in completing this project. It took at least two focused sessions in April and at the board retreat in November to finalize everything. We have a great product. Now, it is time to execute and fulfill our Vision, Mission and Values Statements and make GEDA the best state economic development organization in the nation!